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EU NEGOTIATORS AGREED TO END UNJUSTIFIED GEOBLOCKING

2017-11-21

The European Parliament, the Council and the Commission have reached a political agreement to end unjustified geoblocking. For businesses, this means more legal certainty to operate cross-border.

Geoblocking is a technological protection measure where access to online content is restricted based upon the user's geographical location.
The new rules define three specific situations where no justification and no objective criteria for a different treatment between customers from different EU Member States are conceivable from the outset.
These are:

  • The sale of goods without physical delivery. Example: A Belgian customer wishes to buy a refrigerator and finds the best deal on a German website. The customer will be entitled to order the product and collect it at the trader's premises or organise delivery himself to his home.
  • The sale of electronically supplied services. Example: A Bulgarian consumer wishes to buy hosting services for her website from a Spanish company. She will now have access to the service, can register and buy this service without having to pay additional fees compared to a Spanish consumer.
  • The sale of services provided in a specific physical location. Example: An Italian family can buy a trip directly to an amusement park in France without being redirected to an Italian website.

The Regulation does not impose an obligation to sell and does not harmonise prices.
The new rules will come directly into force after nine months from the publication in the EU Official Journal.

Read more: http://europa.eu/rapid/press-release_IP-17-4781_en.htm

 
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Related Countries: Denmark
Related People: Xandra Hjort
Related Service Areas: EU and Competition

 

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