Magnusson acted as legal advisor for Suomen Asuntomessut in the Housing Fair at Pickala Rock Resort 2027 project

Magnusson acted as the legal advisor for Osuuskunta Suomen Asuntomessut in a project that agreed on organizing the national Housing Fair event in 2027 on part of the Pickala Rock Resort area located in Siuntio, Finland.

Suomen Asuntomessut is a cooperative founded in 1966 that organizes Finland’s largest and most diverse housing event annually. As part of the project, the 2027 Housing Fair is intended to be held on part of the Pickala Rock Resort area owned by Rock Properties Oy. Rock Properties Oy is a real estate investment company managed by entrepreneur Kari Karvinen. 

Magnusson’s team provided expert legal advice and support to Suomen Asuntomessut in the planning and initiation of the project. Additionally, Magnusson drafted the project’s most significant contracts. Magnusson continues to advise the client throughout the project.  

“We have had excellent cooperation with Magnusson in creating a new project model and contract structure. The collaboration in long-term Housing Fair projects is carried out with hundreds of different contract partners. It is important to agree on the division of tasks and responsibilities among different operators and ensure that everyone has a good common understanding of the elements of cooperation. This enables collective project management, planning as well as transparency and ensures the success of the collaboration and a successful Housing Fair,” says Mia Ahlström, CEO of Suomen Asuntomessut. 

Magnusson’s Partner Jukka Blomberg commented on the cooperation as follows: “It has been very interesting to be involved in this new kind of project and a pleasure to have good and close cooperation with Suomen Asuntomessut”.  

Magnusson’s team included Partner Jukka Blomberg, Counsel Elisa Hätönen and Senior Associates Elina Kuuluvainen, Emilia Alakurtti and Riikka Heikkilä. 

Read Suomen Asuntomessut’s press release here. 

Photo: Suomen Asuntomessut