Law Firm for media, sports and entertainment

Marketing Law

Magnusson’s marketing law team provides tailor made services covering all aspects of marketing and consumer protection law. In addition to regulatory matters, we closely monitor international trends and the development of new tools that affect the fast evolving world of marketing. Our experienced experts ensure that bringing new brands to the market as well as products and services complies with the law and serves our clients’ business goals in both local and international markets.

Magnusson advises on the following matters:

  • advertisements and campaigns, incl. requirements and restrictions on advertising; 
  • advertising in regulated sectors incl. financial services and medicinal products; 
  • marketing of tobacco products; 
  • unfair and misleading commercial practices; 
  • intellectual property aspects in brand creation and promotion, incl. trademark matters;  
  • commercial agreements for launching and selling the products (e.g. confidentiality and non-disclosure agreements, license agreements, manufacturing and supply agreements, agency, distribution and franchise agreements); 
  • sponsorship agreements; 
  • data protection and privacy, incl. communication matters on social media and direct marketing issues;  
  • regulation of gambling and lotteries; 
  • competition law; 
  • consumer protection;  
  • dispute resolution.  

 We have extensive experience in advising clients from many commercial sectors, including food, tobacco and alcohol, consumer and beauty products, medical devices and products, television, film and digital media. 

Magnusson is a member of the Estonian Marketing Association. 

Our team for Marketing