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FUTURE-PROOF CREATIONS. IP BREAKFAST.

2018-11-26

Future-Proof Creations.

Reliable and ethical advertising is not just rules and regulations but also 'soft' law and good practices. How to avoid going too far when creating adverts? 

I. Introduction

  • The thin line between inspiration and imitation
  • Using online materials
  • Freedom of artistic expression – how far can you go?

II. Case study

  • Netia Spider, Tiger (1st August), Devil, Lipton using Dilmah picture on FB, Reserved Polish Boy – What can we learn from this and other examples?
     

III. Discussion

  • Everything you need to know but were always afraid to ask 

Join us for breakfast! Here is the invitation.

WHEN
6 December 2018, 9:30

WHERE
Hala Koszyki, Warsaw

RSVP
By 5 December 2018, magdalena.lobejko@magnussonlaw.com

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